”Coop Trading develops and sources Private Label products for Coop´s Private Brands Coop, Rainbow, Änglamark and Xtra”

Coop/Rainbow is carefully chosen for you. The good choice.

Provides quality, great taste, trust and value, at a fair price. Food enjoyment for everybody – carefully chosen for you. Offering an inspiring and wide assortment, meant to spice up your every day.

Coop is sold in Denmark, Norway and Sweden – in Finland we call it Rainbow and market it in Finland as well as in Russia and the Baltic countries.

Änglamark is a caring and responsible choice – giving you one worry less. Our pioneer brand within organic, environmentally and allergy-friendly products.

Änglamark ensures that caring consumer trends are accessible for everyone by making it possible to take an active stand for the environment and personal health – without compromising taste and quality.

As of 2018, Änglamark is rated the greenest brand in Sweden 8 years in a row. In the same year the number one organic brand in Norway and number 5 in Denmark on the women´s favourite brand list (yougov brandindex). Änglamark is sold in Denmark, Norway and Sweden.

xtra-logo

Xtra is more than your average discount brand making it easy to make safe and appealing choices at a low price: Discount with principles!

Xtra is our price fighter brand with quality approved by Coop at straightforward low price. Honest and transparent – every day at a low price.

Xtra is sold in Denmark, Finland, Norway and Sweden – and some Xtra products also in Russia and the Baltic countries.